MARCUS THEATRES
Achieved 30.6% conversion rate for annual membership
I designed a movie subscription flow that quickly gained 1,700+ subscribers in its first week, with both monthly and annual options.
A solid 30.6% of users opted for the annual membership, highlighting how effectively the upsell resonated with the audience.
Deliverables
Stakeholder interviews
Mockups
Prototypes
Client presentations
Role
Product Designer
YEAR
2024
Team
Product Manager Development Lead
One movie credit per month
- Location Manager, Slaughter Lane
Alamo Drafthouse is renowned for its dine-in theatre experience, often introducing new menus inspired by the films being shown.
While this enhances the user experience by offering creative and fresh food options, it became increasingly challenging for location managers to manage the availability of menu items.
They had to rely on the IT team to mark items as unavailable, leading to delays in updates. This, in turn, caused a rise in food order cancellations from the kitchen, ultimately disrupting the moviegoers’ experience.
“It takes 15–20mins for the IT team to resolve the service ticket on a good day”
Who are we solving for & Why?
THE CONTEXT
Alamo Drafthouse is renowned for its dine-in theatre experience, often introducing new menus inspired by the films being shown.
While this enhances the user experience by offering creative and fresh food options, it became increasingly challenging for location managers to manage the availability of menu items.
They had to rely on the IT team to mark items as unavailable, leading to delays in updates. This, in turn, caused a rise in food order cancellations from the kitchen, ultimately disrupting the moviegoers’ experience.
“It takes 15–20mins for the IT team to resolve the service ticket on a good day”
Who are we solving for & Why?
THE CONTEXT
Atishya Gupta
UX Designer
© October 2024, Atishya Gupta
Designed with love and countless cups of coffee :)